Born and raised in Alberta’s northwest, Shelly Shannon is a true northerner. As General Manager for the Record-Gazette, she has been an active member of Peace River’s business community for over 25 years. Shelly has held leadership roles with the Peace River Rotary Club, the Peace River Chamber of Commerce, and the Peace River Economic Development Committee. Shelly’s passion for the north and her community extends into volunteerism. Over the years, she has had the opportunity to volunteer with major community events such as Peace Fest, Summer Games, and numerous other community organizations, from minor hockey to the local soup kitchen. Her wide range of experience makes her adept at developing and maintaining strong relationships between businesses, community groups, and local governments. In delivering the NADC’s mandate, Shelly brings her experience in creating business strategies, marketing and communication plans, customer attraction and retention, and performance management. She is a creative problem-solver capable of diplomatically resolving conflict. She is a passionate community advocate.